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The YouTube Rabbit Hole That Is Creating Value

The YouTube Rabbit Hole That Is Creating Value

1 June 2023
1 minute read
L
Lukas Steiner
CEO

It is the end of a day, and just falling asleep and being fit the next day is an option. You decide to open YouTube, and the next time you check your watch, three hours have passed…

We've all been there, falling down the rabbit hole of captivating videos and losing track of space-time. From unboxing lightsabers to exploring quantum physics in giant black holes in the vast emptiness of space, YouTube offers an endless array of content to entertain, educate, inspire, and extract our time. But what if we told you there's a way to go beyond passive consumption on this incredible platform…

In the past, our engagement with YouTube creators was limited to watching, liking, and subscribing. We admired their talent and creativity, but we were more or less spectators in thceir journey.

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However (and thx to a dedicated team of engineers and lawyers at Talentir), times have changed: From now on, everybody can become active stakeholders in the success of their favorite creators - On YouTube.

YouTube videos generate tens of billions of dollars every year in ad revenue, and our technology and legal setup offer all the amazing creators, channels, and artists out there a solution that improves payouts and engagement on the one hand and reduces complexity in the rights management process.

The next time you find yourself immersed in the fascinating world of YouTube, remember that you have the choice to invest your time in the creators you admire, find content that has the power to generate momentum, and then go to bed or make the best out of your time spent in the rabbit hole and turn it into a path of shared growth and opportunity.

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