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Merchant of Record for Payouts: What It Is and Why It Matters
AgencyBrandPlatformMusic

Merchant of Record for Payouts: What It Is and Why It Matters

13 Jul 2026
4 minute read
A merchant of record for payouts carries the tax and regulatory liability for the payments you send. Here is what it means and why it matters for you.
L
Lukas Steiner
CEO
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Creator Payout Automation Software: What It Does and How to Choose One
AgencyBrandPlatform

Creator Payout Automation Software: What It Does and How to Choose One

8 Jul 2026
5 minute read
Creator payout automation software runs creator payments end to end, from invoicing to compliance. Here is what it does and how to choose the right one.
J
Johannes Kares
CTO
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How to Pay Creators Without Getting Ghosted: A Brand's Guide to Payment Timing
AgencyBrand

How to Pay Creators Without Getting Ghosted: A Brand's Guide to Payment Timing

4 Jul 2026
7 minute read
Should you pay creators upfront, 50/50 or after delivery? A practical guide to creator payment timing and how to remove the fear of being ghosted.
J
Johannes Kares
CTO
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Highest Density of ADHD People Ever Measured Found in Cannes
AgencyBrandPlatformMusicCreator

Highest Density of ADHD People Ever Measured Found in Cannes

1 Jul 2026
2 minute read
A sharp, witty take on Cannes Lions, ADHD and the creative industry, and why the most distracted minds still drive the best ideas in modern advertising.
L
Lukas Steiner
CEO
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Talentir Raises €4M Backed by Patrick Pichette (Former Google CFO) and Redstone VC
AgencyBrandPlatformMusicCreator

Talentir Raises €4M Backed by Patrick Pichette (Former Google CFO) and Redstone VC

1 Jul 2026
7 minute read
Talentir raises a €4M seed round led by Redstone VC, with Patrick Pichette, former Google CFO, to scale its global creator payout infrastructure.
L
Lukas Steiner
CEO
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The Perfect Creator Brief Has 7 Parts. Most Brands Forget the Most Important One.
AgencyBrand

The Perfect Creator Brief Has 7 Parts. Most Brands Forget the Most Important One.

1 Jul 2026
7 minute read
A practical 7-part framework for the perfect creator brief from a Cannes Lions 2026 workshop, plus the eighth part most brands forget entirely.
S
Sara Lombardo
Marketing & Communications
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Creators Are TV Channels with Different Shows. Here's How to Brief Them Properly.
AgencyBrand

Creators Are TV Channels with Different Shows. Here's How to Brief Them Properly.

30 Jun 2026
6 minute read
Top creators do not run one show, they run several within one channel. Here is the Cannes Lions 2026 mental model that fixes most creator briefs.
S
Sara Lombardo
Marketing & Communications
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I Asked Four Cannes Lions Panelists What AI Should Make Easier. They All Said the Same Thing.
AgencyBrandPlatform

I Asked Four Cannes Lions Panelists What AI Should Make Easier. They All Said the Same Thing.

29 Jun 2026
6 minute read
Four senior creator marketing leaders at Cannes Lions 2026 gave the same answer on what AI should make easier: scaling. Here is the half nobody discussed.
S
Sara Lombardo
Marketing & Communications
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Creator Payouts Eat 70% of Your Agency's Finance Team Time
AgencyBrandPlatformCreator

Creator Payouts Eat 70% of Your Agency's Finance Team Time

9 Jun 2026
4 minute read
Manual creator payouts eat up to 70% of agency finance team time. See how payout automation frees your team, cuts errors and scales without the pain.
J
Johannes Kares
CTO
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How Better Payouts Compound Into Better Influencer Marketing
AgencyBrandPlatformCreator

How Better Payouts Compound Into Better Influencer Marketing

26 May 2026
8 minute read
See how faster, better creator payouts compound into stronger influencer marketing, higher retention and a lasting competitive edge for your agency.
L
Lukas Steiner
CEO
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How to Pay Creators in 60+ Currencies
AgencyBrandPlatformMusic

How to Pay Creators in 60+ Currencies

18 May 2026
6 minute read
A practical guide to paying creators in 60+ currencies worldwide, covering bank transfer, PayPal, Venmo and stablecoins with fully automated invoicing.
J
Johannes Kares
CTO
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Stablecoin Payouts for Businesses: A Practical Guide to USDC and EURC
AgencyBrandPlatformMusic

Stablecoin Payouts for Businesses: A Practical Guide to USDC and EURC

11 May 2026
9 minute read
A practical guide to stablecoin payouts for businesses, covering USDC and EURC, settlement speed, FX savings and compliance for modern finance teams.
J
Johannes Kares
CTO
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The Real Cost of Paying Influencers Through Your Finance Team
AgencyBrandPlatform

The Real Cost of Paying Influencers Through Your Finance Team

5 May 2026
6 minute read
The real cost of paying influencers through your finance team, from FX fees to liability, and how payout automation turns that cost into real margin.
L
Lukas Steiner
CEO
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The Best Payout Software for Agencies & Platforms in 2026
AgencyBrandPlatform

The Best Payout Software for Agencies & Platforms in 2026

28 Apr 2026
7 minute read
Compare the best payout software for agencies and platforms in 2026, with key features, pricing and compliance factors to help you pick the right tool.
L
Lukas Steiner
CEO
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Self-Billing Invoices Explained
AgencyBrandPlatformMusicCreator

Self-Billing Invoices Explained

14 Apr 2026
10 minute read
Self-billing invoices explained: what they are, EU VAT rules, when to use them, how much time they save and how payout software automates the process.
J
Johannes Kares
CTO
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Build vs Buy: The True Cost of Creator Payout Infrastructure
AgencyBrandPlatformMusic

Build vs Buy: The True Cost of Creator Payout Infrastructure

7 Apr 2026
3 minute read
Build vs buy for creator payout infrastructure: a clear breakdown of the true costs, engineering effort and liability of building in-house versus buying.
J
Johannes Kares
CTO
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Here's How Labels Can Pay Artists in Days, Not Quarters
PlatformMusic

Here's How Labels Can Pay Artists in Days, Not Quarters

10 Mar 2026
5 minute read
See how music labels can pay artists in days, not quarters, with automated royalty runs, split handling and fast global payouts to hard-to-reach markets.
L
Lukas Steiner
CEO
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What to Do When Your PayPal Business Account Gets Limited
AgencyBrandPlatformMusic

What to Do When Your PayPal Business Account Gets Limited

10 Mar 2026
7 minute read
What to do when your PayPal business account gets limited: practical steps to recover access and reliable payout alternatives to keep creators paid.
J
Johannes Kares
CTO
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How to Manage Hundreds of Small-Scale Creator Payments Every Day
AgencyBrandPlatformMusicCreator

How to Manage Hundreds of Small-Scale Creator Payments Every Day

26 Feb 2026
2 minute read
Learn how to manage hundreds of small-scale creator payments every day with automated, high-volume payout infrastructure built for the UGC industry.
J
Johannes Kares
CTO
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How Businesses use Talentir to pay creators and scale
AgencyBrandPlatformMusicCreator

How Businesses use Talentir to pay creators and scale

22 Feb 2026
5 minute read
A step-by-step guide to how businesses use Talentir to pay creators and scale, with real-time global payouts, automated bookkeeping and stablecoins.
J
Johannes Kares
CTO
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The new Talentir Podcast is here!
AgencyBrandPlatformMusicCreator

The new Talentir Podcast is here!

19 Jan 2026
4 minute read
Talentir launches Monetized, a new podcast on how creators earn, get paid and build sustainable income in the fast-changing global creator economy today.
L
Lukas Steiner
CEO
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The New Talentir Brand is live!
AgencyBrandPlatformMusicCreator

The New Talentir Brand is live!

14 Nov 2025
3 minute read
The new Talentir brand and website are live, with a refreshed look, a clearer product story and new sections built for businesses that pay creators.
L
Lukas Steiner
CEO
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Pay Creators via PayPal and Venmo Without a PayPal or Venmo Account
AgencyBrandPlatformMusic

Pay Creators via PayPal and Venmo Without a PayPal or Venmo Account

26 Aug 2025
3 minute read
Offer PayPal and Venmo payouts to your creators through Talentir, with no account to set up and no extra cost to you, as the payee covers any method fee.
J
Johannes Kares
CTO
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The End of the Invoice: Why the Creator Economy is Still Behind
AgencyBrandPlatformMusic

The End of the Invoice: Why the Creator Economy is Still Behind

18 Aug 2025
4 minute read
The end of the invoice: why outdated invoicing holds the creator economy back, and how automated self-billing finally moves payouts into the modern era.
L
Lukas Steiner
CEO
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How to Optimize the YouTube Withholding Tax
Creator

How to Optimize the YouTube Withholding Tax

1 Jul 2025
11 minute read
A creator guide to optimizing YouTube withholding tax on AdSense and sponsorships, with practical steps to cut deductions and keep more of your earnings.
L
Lukas Steiner
CEO
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YouTube Content ID: How It Works & How to Get Access (2026)
Creator

YouTube Content ID: How It Works & How to Get Access (2026)

24 Jun 2025
3 minute read
YouTube Content ID explained: how it works, who qualifies and how to get access in 2026, so creators and rights holders can fully monetize their content.
L
Lukas Steiner
CEO
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Talentir's 7-Figure Round: Revolutionizing Creator Payments
AgencyBrandPlatformMusicCreator

Talentir's 7-Figure Round: Revolutionizing Creator Payments

4 Mar 2025
4 minute read
Talentir closes a 7-figure round to revolutionize creator payments, building blockchain-powered payout infrastructure for the global creative industry.
L
Lukas Steiner
CEO
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YouTube Royalties: Rates, Types & How to Collect Them (2026)
Creator

YouTube Royalties: Rates, Types & How to Collect Them (2026)

8 Jul 2024
8 minute read
YouTube royalties explained for 2026: the rates, the types and exactly how to collect them, so creators and rights holders can maximize their earnings.
L
Lukas Steiner
CEO
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Neighboring Rights, Royalties and Their Collection
PlatformMusicCreator

Neighboring Rights, Royalties and Their Collection

30 Oct 2023
6 minute read
Neighboring rights explained: what they are, who earns them and how these royalties are collected, a clear guide for artists, labels and rights holders.
L
Lukas Steiner
CEO
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Compensation for Mechanical Royalties: Paying and Collecting
MusicCreator

Compensation for Mechanical Royalties: Paying and Collecting

26 Sep 2023
9 minute read
Mechanical royalties explained: how they work, who pays them and how to collect them, a practical guide for songwriters, publishers and rights holders.
L
Lukas Steiner
CEO
Cover Image
Synchronisation Royalties Explained: Harmonizing Music and Visual Media
PlatformMusicCreator

Synchronisation Royalties Explained: Harmonizing Music and Visual Media

28 Aug 2023
9 minute read
Synchronization royalties explained: how sync licensing works across film, TV and games, and how music rights holders get paid for visual media use.
L
Lukas Steiner
CEO
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Performance Royalties Explained: Who Pays and Collects Them?
PlatformMusicCreator

Performance Royalties Explained: Who Pays and Collects Them?

14 Aug 2023
4 minute read
Performance royalties explained: who pays them, who collects them and how the system works, a clear guide for artists, songwriters and rights holders.
L
Lukas Steiner
CEO
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The Million Dollar Pre-Seed Round
AgencyBrandPlatformMusicCreator

The Million Dollar Pre-Seed Round

27 Apr 2023
2 minute read
Talentir closes a million-dollar pre-seed round backed by the Bitpanda CEO, fueling its mission to modernize payments for the global creative industry.
L
Lukas Steiner
CEO
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