It's been over 3 months in the making, but finally, it's here!
I know what you are thinking "another Podcast? As if we didn't have enough already", I can see your eyes rolling back.
But let me tell you what will make this podcast actually interesting to follow and listen to.
There have never been more ways to make money online, and never more people trying.
We worked hard to find a format that helps people understand the real mechanics of making money in the new creative industry. This is the unfiltered journey of how the internet actually pays, and our contribution to showcase how monetization actually works.
Can you believe a name like "Monetized" was free to use? It's because people seem to be scared to talk about money. They fear judgment and miss so many incredible opportunities thanks to the platform Internet offers.
At Talentir, we aren't afraid to talk about money.
We want to share with you the best knowledge on money making and the creative industry, that's why we have created this podcast.
We sat down with creators who built empires from their bedrooms, the engineers who wrote the algorithms that made them famous, and the operators who power them.
5 Episodes are already out!
Our first guest was Sara (@mypeachnotes) a content creator with 300K+ followers and 100M+ YouTube views.
Sara has worked on Instagram since 2018 but also expanded to TikTok in 2020 and YouTube in 2023, gaining a deep knowledge of how the three platforms work. In this episode she debunks the biggest lies about online monetization and reveals why YouTube is the platform where creators actually make money.
Discover why your Instagram followers won't convert to YouTube subscribers and how to build a sustainable content strategy that doesn't lead to burnout. And if you are an agency or a brand working with influencers, there is some advice for you as well.
In the second episode, we sat down with Yat Siu, founder and CEO of Animoca Brands, a Web3 venture capital firm managing $1.8 billion in assets and supporting 600+ portfolio companies.
Yat breaks down why the current creator economy is rigged, how platforms like Apple, Google, and Spotify extract massive fees while controlling distribution, and why blockchain technology and tokenization are the only real path to creator independence. Discover why owning your IP is essential.
From the economics of virtual property to financial literacy as the new competitive advantage, this is the conversation every creator, musician, and artist needs to hear.
When three WU Vienna students accidentally discovered demand for a niche creator marketplace, they built it strategically, not chasing hype. Today, Maloum processes millions in creator transactions monthly with 80-90% profit margins.
In this episode, our Tobias Mittendorfer reveals how they've outmaneuvered larger competitors through payment reliability, personalized creator support, and an obsessive focus on profitability over vanity metrics.
From bootstrapping through their first euro, navigating VC constraints in regulated markets, to expanding globally while maintaining Austrian values: this is the insider's playbook for building sustainable creator infrastructure that creators actually trust.
What if monthly salaries are just as outdated as fax machines?
We sit down with a trend researcher and futurologist Tristan Horx who advises banks, Fortune 500 companies, and governments across Europe. We explore why monthly pay is a cultural relic from the industrial age, how crypto was a rebellion against broken financial systems, why Gen Z has stopped believing in the future, and why Europe is stuck while the digital age is already here.
This conversation will change how you think about your paycheck, your career, and the systems we've been told are "just the way things are."
In the latest episode, we sit down with Jens Thele, the mastermind behind Kontor Records and the long-time partner of HP Baxxter (Scooter). Jens isn't just a label boss; he’s an architect of the electronic music scene.
He talks about hustling in the physical era of vinyl and MTV, navigating the shift to digital and YouTube, and why long-term success comes from betting early on electronic music, trusting young talent, and going the extra mile when others won’t.
The conversation also dives into wild early Scooter stories, the realities of live touring, and how AI, catalog deals, and TikTok are reshaping A&R and the future of hits.
Special Thanks to Lukas Turnovsky for all you work and the countless hours of editing hidden behind this amazingly produced videos.
You can find the Monetized Podcast on:
YouTube, Apple Podcast, and Spotify.
See you there!
