Today we're announcing a partnership between Talentir and Creally. Brands and agencies that use Creally to find, vet and manage creators can now pay those creators directly through Talentir. The whole workflow, from the first outreach message to the final payout, now runs as one connected flow.
Creally and Talentir solve two halves of the same job. Creally gets you from a blank slate to a signed creator deal. Talentir gets the money to the creator, anywhere in the world, without the manual work that usually slows a campaign down. Put them together and the gap between agreeing a collaboration and paying for it disappears.
What Creally does
Creally is an AI-powered platform that automates creator discovery, outreach, negotiation and campaign management for brands and agencies. Its AI agents search for creators based on real content and audience fit, score them for relevance, run personalized outreach at scale, handle negotiation within set budgets and keep every conversation and deal stage in one place. The result, in Creally's own words, is the ability to scale creator partnerships without growing the team.
For a brand or agency, that removes most of the manual grind at the front of a campaign. You reach more of the right creators, qualify them faster and close deals without a bigger headcount.
The gap this closes
Here is what usually happens next. You have run discovery, negotiated terms and agreed a collaboration. Then payment becomes the manual part. Bank details collected by spreadsheet, cross-border transfers that take days and lose value to foreign exchange, tax paperwork that differs by country and invoices chased one creator at a time. The faster and larger your program gets, the more this back half drags.
That drag is expensive in ways that do not show up on a single invoice. Slow or late payments erode the creator relationships you worked to build, and the finance overhead grows with every creator you add. We wrote about this in the real cost of paying influencers and why fixing it compounds in how better payouts compound into better influencer marketing.
How Talentir handles the payments
Talentir is the payout layer for companies that pay creators at scale. Once a deal is done in Creally, brands can pay the creator through Talentir into 180+ countries, in 24 currencies and 2 stablecoins, USDC and EURC. The recipient picks their own method and currency: bank transfer in 1 to 2 business days, PayPal and Venmo instantly, or crypto and stablecoin in seconds.
The paperwork is handled automatically. As Merchant of Record, Talentir carries the tax and regulatory liability for each payout, and invoicing, VAT and reconciliation are generated for you, including self-billing invoices for creators who do not send their own. Talentir is a member of a self-regulatory organization under the Swiss Anti-Money Laundering Act, so the compliance weight sits with us rather than your team.
Why it matters for brands and agencies
You should be able to go from finding a creator to paying them without switching to a spreadsheet in between. Creally scales the discovery and the dealmaking. Talentir scales the payouts. Together they let a brand or agency run more creator campaigns, across more countries, without the finance team growing to match. Paying 50 creators becomes closer to the effort of paying one, which is the operational win we cover in how to manage hundreds of small-scale creator payments every day.
How to get started
If you already use Creally, you can now use Talentir as the payment layer for your creator payouts. Onboarding runs through a dedicated payout engineer, with a first test payout in your own environment within 24 hours, so you can see it work before moving real volume.
We're excited to build this with the Creally team. It is the first step toward making the path from creator discovery to creator payment a single, smooth workflow.
Lukas, Johannes and the Talentir team
