Customer story · UGC platform
How a UGC platform pays thousands of creators.
viral.app runs UGC campaigns from brief to payout, and brands pay their creators right inside the platform with Talentir.
Talentir for UGC Marketing
More videos means more creators to pay, in more countries, each with their own invoice. Talentir pays all of them in one approval.
Why UGC works
UGC is content made by real creators in their own voice, usually filmed on a phone. Brands use it in paid social, on product pages and in organic feeds because it looks like the content people already watch.
A UGC video needs a creator, a phone and a brief. No studio and no crew, so each video costs a fraction of a production.
With a good briefing and some examples a UGC creator can deliver a finished video in just 24h.
Real people talking to camera often beat polished ads on clicks and conversions, especially on platforms like TikTok.
It has a real face, often of someone who looks like the target audience, and it looks like the content people already watch, so it reads less as an ad.
Send the same brief to hundreds of creators, without a new production for each one. UGC works best in batches.
Test hooks, creators and formats every month and keep only what performs.
UGC campaigns more than doubled their share in a year, and the deals stayed small. That is what makes UGC efficient, and what makes it hard to pay for.
The catch
Volume is what makes UGC work, and it is also what makes it hard to run. Fifty videos a month means fifty creators to pay, often in a dozen countries, each with their own bank, currency and invoice. A payment process built for a few agency invoices breaks under that load.
Merchant of Record
Working with creators across borders raises questions about contracts, VAT and accountability in each of their countries. Talentir takes them on as Merchant of Record: Talentir contracts and pays every creator, applies the right VAT treatment and screens every payout against sanctions lists. You deal with one supplier and one invoice per run.
No invoice chasing
Talentir creates a compliant self-billing invoice for every payout automatically. Payees who prefer to send their own can upload it when they claim, if you allow it, and Talentir checks each one.
Invoice #1006-8449
Invoice #1006-8451
Invoice #1006-8453
Invoice #1006-8452
Invoice #1006-8450
Integrate with your tools
Your creators already live in a sheet, a CRM or a campaign board. Talentir imports the payouts from Make, Zapier, monday.com, HubSpot and more, or through the API, and syncs every payout and invoice back to your accounting tools. Marketing keeps its workflow and nobody types three hundred handles into another tool.
Customer story · UGC platform
viral.app runs UGC campaigns from brief to payout, and brands pay their creators right inside the platform with Talentir.
Early payouts
Creators often want their money before your payment terms. With early payouts, each creator can claim a payout before its due date for a small fee that you set. The fee stays with you, so every payout claimed early adds a small profit, and across hundreds of creators a month that becomes a revenue line.
€650.00
Scheduled for 30 days from now.
Wait for the full amount.
Paid in 30 days.
Get paid today.
5% early fee.
One account
Fund one Talentir balance and pay every creator the way they want: bank transfer, PayPal, Venmo or one of 10 stablecoins, in 24+ currencies across 180+ countries. There is no separate provider to set up for each method and no new bank account to open.
€1,000.00
Bank transfer · EUR
$1,082.40
Venmo · USD
£861.20
PayPal · GBP
1,082.40 USDC
Stablecoin · USDC
Sent from one Talentir balance
UGC questions
Yes. Talentir pays creators in 180+ countries and 24+ currencies, by bank transfer, PayPal, Venmo or stablecoin. Each creator picks the method and currency that suits them.
Run UGC at the volume that makes it work. Talentir pays every creator, everywhere, with the invoices and compliance handled.
