Customer story · UGC platforms
Turn creator payouts into a revenue line
Viral.App turned creator payouts into a new revenue line: 14 brands live within the first 4 months, 3,900+ payouts processed, and a share of the Talentir fee on every one, lifting revenue per customer on top of subscriptions. On its UGC marketing platform, brands pay creators without ever leaving Viral.App, with Talentir as the payout layer embedded underneath.
The operating system for UGC
Who is Viral.App?
Viral.App is a data-driven platform for Canvas UGC marketing. Brands use it to find creators, brief and track campaigns, measure content performance, and pay creators based on views generated, all in one place. It replaces the spreadsheets and manual payouts that UGC usually runs on. Dozens of brands run their creator programs on it, including Studyflash, Quizlet, Coconote and Flashka, paying a constant stream of creators.
The opportunity
Payments are the piece platforms leave on the table
Most UGC platforms help brands find and manage creators, then stop at the hard part: paying them. Building payments in-house means licensing, KYC, VAT and cross-border payouts, so platforms send brands off to pay elsewhere. That is a worse product, and a missed business: every payout that leaves the platform is revenue the platform never sees.
The model made sense immediately:
We built Viral.App to run Canvas UGC end to end, and payments were the one piece we didn't want to build or license ourselves. With Talentir, brands pay creators right inside our platform, and as an affiliate we earn on every payout. It turned the hardest part of UGC into both a better product and a real revenue line for us. Any platform doing UGC should be doing this.
Mike SchneiderCo-founderThe solution
Payments inside the platform, revenue on every payout
Viral.App embedded Talentir through its API. A brand onboards with Talentir, directly in Viral.App, a simple KYB, and from then on it pays creators inside Viral.App: no separate portal, no leaving the platform. Approvals, tracking and records all live in Viral.App. Talentir carries the payout, the invoicing, VAT and Merchant-of-Record liability, and pays each creator in their preferred method and currency. The brand pays a 3% fee on each payout, and Viral.App, as a Talentir affiliate, earns a share of it. Every payout is now revenue.
The results
A revenue line that grows with the platform
Within only a few months of rolling out the payouts feature to a selective group of customers, 14 brands run their creator payouts through Viral.App on Talentir, over 3,900 payouts worth more than $1,000,000, all initiated inside the platform. Brands never leave Viral.App to pay, and Viral.App earns on every single payout. The model has proven itself and will now be rolled out to Viral.App's entire customer base.
For the brands, paying creators is now one step inside a tool they already use. For Viral.App, a feature it might have outsourced became a business: a share of every payout, on top of the subscription, with no payments infrastructure to build or maintain.
What has not changed: brands run their campaigns and approvals in Viral.App. Talentir is the payout engine underneath, and the affiliate model turns it into recurring revenue.
More customer stories
How other teams solved payouts.
Payouts. Solved.
See how your platform can embed Talentir, pay creators in-app, and earn on every payout.