Customer story · Creator platforms
Creator payouts, built into the platform
Refluenced reduced the payout admin its brands carry by 90% and has sent 4,000+ creator payouts without a single manual invoice. On its micro-influencer platform, brands fund campaigns and Talentir is the payout layer underneath: creators are paid automatically, with a compliant invoice, and the brand never opens Talentir.
A two-sided creator platform
Who is Refluenced?
Refluenced is a Swiss micro-influencer marketing platform. Brands use it to build a community of nano and micro-creators: they set a campaign and budget, an AI agent drafts the brief, verified creators apply, and the brand picks who fits. Over 30,000 creators and 500+ brands run on it, including Mattel, THERMOS, Kapten & Son and Liebeskind.
The problem
A campaign is hundreds of tiny payments
A two-sided platform runs on trust. Brands want one invoice, a clean budget and contracts handled; creators want to be paid reliably and fast. Building that payment layer in-house means licensing, VAT, tax forms and cross-border payouts, none of which is the product Refluenced set out to build. And a micro-influencer campaign is never one payment. It is dozens or hundreds of small ones, every time.
The decision came down to focus:
We're a platform for brands and creators, not a payments company. But a campaign isn't done until every creator is paid, and building that ourselves would have meant becoming a fintech. With Talentir underneath, our brands pay creators without ever leaving Refluenced, and creators get paid securely, in their own way. It just works, and our team stays on the product.
Jonas HolzerCo-founder & CTOThe solution
Talentir behind the API, invisible to the brand
Refluenced integrated Talentir through its API. A brand funds a campaign inside Refluenced; when it is time to pay, Refluenced calls Talentir and the creators are paid, each in their preferred method and currency, each with a compliant self-billing invoice. Talentir carries VAT, KYC and Merchant-of-Record liability. The brand never opens Talentir, never sees a bank detail, never touches a tax form. The only place the Talentir name appears is on the creator's payout.
The results
Payments that scale with the platform
Since December 2025, Refluenced has run over €500,000 in creator payouts through Talentir, thousands of individual payments, most of them small, exactly the nano and micro pattern the platform is built for. Every one is paid in seconds, invoiced automatically, and reconciled without a spreadsheet.
Brands get one invoice and a budget they can plan around. Creators get paid securely and fast. And Refluenced keeps its focus on the product, not on moving money.
What has not changed: brands still run their campaigns inside Refluenced, and the creator relationship stays on the platform. Talentir is the infrastructure underneath, seen only at the moment a creator gets paid.
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How other teams solved payouts.
Payouts. Solved.
See the setup behind Refluenced's payout operation, and what it would look like on your own platform.