The Tech That Changed Everything
Exactly one year ago, we released the first "stock market for YouTube videos," allowing retail investors to own fractions of individual videos. It was a beautiful order book optimized for low-liquidity pairs and definitely a unique concept, just not the one that took off then.
We soon discovered that our real superpower was the fintech infrastructure we built to move money faster, more transparently, and cheaper than the industry standard to more people simultaneously than any distribution service could handle.
The next evolution of distribution features like real-time payouts, stablecoin settlements, and automated advances have been fully tested and approved by the YouTube API to offer an incredibly smooth onboarding and payment flow to all of our customers.
The immense desire for lower fees and the fully automated software to handle the financial needs of our creators, labels, distributors & agencies put us in the spot to grow and brought us all the incredible investors who said: "We're all in."
We are putting our technology in the hands of the entire creator economy and are actively helping save billions of dollars in unnecessary costs. We have reached a point where it simply no longer makes sense to hide from new technologies.
Lukas Steiner, CEO Talentir
Earning Yield on Capital in Transit
We enable our customers to earn yield on the capital generated by their payouts, so money that would otherwise sit idle in transit becomes a contributor to their P&L. This feature lets selected customers put the capital in transit to work and earn yield on it.
Instant Payouts and Lower Fees
YouTube only pays once a month, which drives creators to unnecessarily expensive intermediaries that exploit delays and inefficiencies. We are directly connected to YouTube, enabling our clients to access their earnings by the second via our custom-built Advancing Protocol.
"The crypto industry is picking up speed again, and stablecoins will be indispensable in the creative industry," Lukas Steiner, CEO
Talentir utilizes stablecoins (digital currencies pegged to traditional fiat currencies) to simplify cross-border transactions.
"For our customers in Africa, India, Argentina, Brazil…, this means faster and cheaper transfers, and for the first time real financial planning security," Lukas Turnovsky, Head of Sales
Why Investors Were Betting Big on Talentir & What We've Learned Raising in Tight Market Conditions
- Real-World Problem, Real Revenues We all love meme coins as they are part of internet culture, but whenever the market turns red, projects with a use case win in the long run.
- Targeting a massive pain point Creators lose a large share of their income to outdated intermediaries. Tackling that effectively with technology produced a win for everyone involved, especially the creators.
- Global Influencer boom Everyone is an Influencer nowadays. From vloggers in Buenos Aires to gaming streamers in Berlin, everyone needs faster, cheaper ways to get paid. On the other hand, agencies around the globe handling hundreds or thousands of creators for dedicated campaigns need ways to reduce headwinds regarding payment and accounting. Two intertwined target groups and one software.
- Borderless Transactions, Lower Fees Our integration cuts out exchange rates, delays and administrative nightmares. The opportunity is to offer solutions that make our clients more money instead of losing it. Once our clients realized that this was possible, the train started rolling.
Meet the Investors
| Investor | Why They're Vital to Talentir |
|---|---|
| Eru Ventures | (CEOs of All About Apps & Dots & Lines) Transitioned from a working partnership to becoming key investors, a true "friends & family" vibe we can rely on, no questions asked. |
| Blockchain Founders Capital (BFC) | Brings unshakable faith in bringing the best parts of crypto into the creative industry. They share our stance on merging Web3 infrastructure with content monetization since day one. |
| Eric Demuth (CEO of Bitpanda) | Joined initially as an investor but stayed for the long ride with his CLO Fabian Reinish, no major event without you. |
| CV VC | They are the YC of the Alps and our bridge to the Crypto Valley in Switzerland and newest scaling partner. |
| Enkime | The one partnership that just changed influencer marketing for the better. |
| Noia Capital | Spotting true potential beyond the hype is something not many VCs have. The combination of massive networks and deep finance knowledge made them a vital part of the mission. |
| Hardly Mountain Capital | Supporting us from day one in every direction. |
| Angels | An honor to have such full-circle entrepreneurs on our cap-table like Christian Jaag, Georg Fechter, Leon Mann, Ferdinand Dittrich & Christoph Sandraschitz. |
We are going to transform how creators get paid, and the only open question is how quickly it happens.
Lukas Steiner, CEO Talentir
Feel free to reach out at ls@talentir.com or @lukastalentir in TG.
