Creator economy
The businesses, programs and money flows behind creators.
Creator economy
The creator economy is the market of independent creators who earn from content, and the agencies, brands, platforms and tools that pay them.
Influencer marketing
Influencer marketing is when brands pay creators to promote products to their own audience on social media.
What is UGC marketing?
UGC marketing uses content from creators or customers that brands publish on their own channels and ads. UGC creators are usually paid for content, not audience.
Creator agencies and MCNs
Creator agencies manage talent and campaigns for creators. Multi-channel networks (MCNs) work with many channels, usually for a share of their revenue.
Affiliate payouts
Affiliate payouts are commissions paid to partners who bring sales or sign-ups through their link or code.