YouTube & Content ID
How YouTube identifies rights, pays creators and rights holders, and what happens with claims.
What is YouTube Content ID?
Content ID is YouTube's system that automatically finds videos using copyrighted audio or video and lets rights owners block, track or earn money from them.
Content ID claims and disputes
A Content ID claim applies a rights owner's policy to a video. The uploader can dispute a claim if they have the rights or a valid exception.
Copyright strikes and takedowns
A copyright strike follows a valid legal takedown request and removes a video. Unlike a Content ID claim, strikes can restrict or close a whole channel.
YouTube royalties
YouTube royalties are the payments YouTube makes to creators and music rights holders from ads and YouTube Premium subscriptions.
YouTube Partner Program and AdSense
The YouTube Partner Program lets creators earn from their channel. Earnings are paid through Google AdSense.
ISRC and ISWC codes
ISRC codes identify sound recordings and ISWC codes identify compositions. They help make sure royalties reach the right rights holders.
What is YouTube Content ID?
Content ID is YouTube's system that automatically finds videos using copyrighted audio or video and lets rights owners block, track or earn money from them.