Creator agencies and MCNs
Creator agencies manage talent and campaigns for creators. Multi-channel networks (MCNs) work with many channels, usually for a share of their revenue.
Definition
A creator agency represents creators or runs campaigns for brands with many creators. A multi-channel network works with many YouTube or social channels, often helping with rights management and monetization in exchange for a share of revenue.1
What they do
- Find brand deals and negotiate fees
- Run campaigns with many creators
- Collect revenue and split it with creators
- Pay creators, often every month
- Brief creators on ad disclosure rules2
The payout challenge
Creator payouts can take up a large part of an agency's finance time: collecting invoices, checking details, making transfers and answering payment questions. As the roster grows, that work grows with it, unless payouts are automated.
How Talentir helps
Agencies use Talentir to pay every creator in one click. See Talentir for agencies
Related topics
What is a payout?
A payout is a payment a business sends to a person or company that earned money through it: a creator, artist, freelancer or partner.
Influencer marketing
Influencer marketing is when brands pay creators to promote products to their own audience on social media.
Self-billing
Self-billing means the buyer creates the invoice on behalf of the supplier, so creators do not have to write an invoice themselves.
What is a Merchant of Record?
A Merchant of Record (MoR) is the legal entity that is the counterparty to a transaction and generally carries the tax, invoicing and compliance obligations for it.
Sources
What is UGC marketing?
UGC marketing uses content from creators or customers that brands publish on their own channels and ads. UGC creators are usually paid for content, not audience.
Affiliate payouts
Affiliate payouts are commissions paid to partners who bring sales or sign-ups through their link or code.